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20 October 2026 · TechCrunch

Apple unveils HomeView, its new smart home hub

Apple will announce HomeView, a smart home hub that will allow users to control connected devices. It will launch in two models and feature Siri and an A18 chip.

Apple will reveal a new smart home hub called HomeView. This device, powered by Siri and equipped with an A18 chip, will enable users to control other smart devices in their homes. It will be available in two versions: one for countertops and another for wall mounting.

This launch represents Apple’s most serious bet in the smart home space, following the limited success of its HomeKit software and HomePod speaker. Additionally, Apple is expected to present updates for the Apple TV and HomePod mini. An announcement regarding a partnership with LG to develop a smart lock, thermostat, and doorbell is also anticipated.

Our reading

The launch of HomeView could signify a significant shift in Apple’s strategy in the smart home market. For businesses, this presents an opportunity to integrate their products with an ecosystem that may gain popularity. Staying informed about these innovations is crucial to adapt to new consumer demands and leverage emerging synergies.

Editorial summary produced with AI assistance from the cited source, and reviewed before publishing.

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