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20 October 2026 · The Verge

Silicon Valley Aligns with Trump's AI Rebranding

Several leaders in Silicon Valley are adopting the term 'super intelligence' proposed by Trump to refer to artificial intelligence, despite widespread resistance.

Recently, several leaders in Silicon Valley have begun to adopt the term 'super intelligence,' which was proposed by former President Donald Trump to refer to artificial intelligence. Elon Musk, Marc Benioff, Jensen Huang, and Satya Nadella are among those who have capitulated to this rebranding. Musk announced he would rename SpaceXAI to SpaceXSI, while Benioff will change AIForce to SIForce. Huang, CEO of Nvidia, has also aligned himself with Trump, stating that the danger posed by AI is overblown. Nadella, after attending an AI summit, repeatedly referred to the technology as 'super intelligence.' This terminology shift reflects Silicon Valley's attempt to get closer to the current administration, contrasting with its more contentious relationship during Trump's first term.

Our reading

This terminology shift in Silicon Valley may influence the perception and adoption of artificial intelligence in the business realm. For business owners and marketing managers, it is crucial to stay informed about how AI is being redefined, as this can affect product communication and positioning strategies. Adapting to these trends may be key to remaining relevant in a constantly evolving market.

Editorial summary produced with AI assistance from the cited source, and reviewed before publishing.

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